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SERVICES PROVIDED
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Yankee's Outerwear
PROJECT OVERVIEW
Yankee’s Outerwear is a locally inspired outdoor brand based in Highlands, NC, designed for adventurers who crave high-quality, rugged gear with a timeless aesthetic. Every detail, from hand-drawn graphics to earthy color palettes, captures the spirit of the Blue Ridge Mountains and reinforces the brand’s connection to nature, exploration, and craftsmanship.
SERVICES PROVIDED
Brand Identity, Logo Design, Packaging, Illustration, Pattern Design, Retail Tag Design, Social Media Assets
PROJECT KEYWORDS
Adventurous, Rugged, Authentic, Timeless, Local, Wild, Bold, Durable, Explorer, Natural, Crafted, Heritage, Free-spirited, Gritty, Warm, Independent
COLOR PALETTE
The Yankee’s Outerwear color palette is inspired by the natural tones of the Blue Ridge Mountains. Deep forest green reflects the dense wilderness, warm ochre represents rugged earth and autumn leaves, while soft cream evokes mountain mist and aged canvas. Together, they create a timeless, grounded aesthetic that feels both adventurous and classic.
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THE LOGO
The Yankee’s Outerwear logo was built to feel like something you'd find stamped on the inside of an old field journal or etched into a trail sign. I paired sturdy letterforms with antler details—not just for their symbolism, but to echo the kinds of objects you’d actually encounter in the Highlands wilderness. It’s designed to feel rooted, rugged, and quietly iconic—a mark that could live just as easily on a patch as it could on a trailhead sign.
PROCESS
My process began with research into regional wildlife, outdoor culture, and traditional craftsmanship. From there, I developed a visual system that feels natural, heritage-driven, and handmade. Every piece—from illustrations to packaging—was sketched, refined, and crafted with the intention of creating a cohesive and authentic outdoor brand experience.
MOCKUPS
To bring the brand to life, I created a variety of mockups, including stickers, embroidered patches, water bottles, and retail tags. Each application is designed to feel functional, collectible, and true to the brand’s adventurous tone—showing how Yankee’s Outerwear could live in the real world and connect with its community.
