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Dulce de Casa
PROJECT OVERVIEW
Brand design for Dulce de Casa, an ice cream based on traditional Hispanic flavors. This brand was born out of a desire to capture the essence of Hispanic heritage in every scoop, blending traditional recipes with a modern twist. With a dedication to using only the finest, all-natural ingredients, they crafted a range of ice cream flavors that paid homage to this rich culinary heritage.
SERVICES PROVIDED
Brand Design, Label Design
PROJECT KEYWORDS
Cultural, Festive, Flavorful, Playful, Vibrant, Authentic, Traditional, Nostalgic, Harmonious, Bright
COLOR PALETTE
The concept for the color palette drew inspiration from papel picado, a traditional Mexican paper craft known for its vibrant colors seamlessly blending together. In envisioning the brand, I aimed to capture the essence of this colorful craft. Rather than opting for a single representative color, the goal was to infuse a dynamic and harmonious blend of colors that reflects the richness and diversity of the papel picado tradition.
THE LOGO
The inspiration behind the logo came from some modern murals I stumbled upon online. They had this great mix of modern elements with a natural, hand-drawn touch that I really connected with. I knew I wanted the patterns to be a standout feature, so I opted for a simplified logo. That way, everything blends smoothly without any visual clashes when they're all together.
PROCESS
I went through multiple different versions at first. I had originally wanted to have an element in the logo itself, but I decided that since there would be multiple different flavors, and that the packaging would be busy, that the simple text would work perfectly.
MOCKUPS
While making these, I would think back to when I was little and I tried to find my influences there. I came back to my favorite restaurant and the patterns on the tables and walls made a lightbulb go off in my head. I looked online and did further research and ended up with this pattern.
