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Rollin' Joe
PROJECT OVERVIEW
Rollin’ Joe is an autonomous coffee shop on wheels designed for busy college students and professionals who want great coffee without long lines or slow mobile orders. By combining AI-powered delivery with fresh, on-demand brewing, Rollin’ Joe brings café-quality coffee directly to high-traffic spots on campus for a faster, more convenient experience.
Team
Shyann Hailey — Brand Designer
Natalie Hutchinson — Researcher & UI Designer
Shante Martinez — UX Designer
The Problem
College students and professionals lose valuable time waiting in long coffee lines, dealing with slow mobile apps, and lacking accurate order tracking. With 84.6% of survey participants saying that getting coffee adds time to their commute, traditional coffee options simply don’t match the speed and mobility of busy life.
The Solution
Rollin’ Joe offers an autonomous mobile café that delivers customized drinks exactly where students are. With real-time tracking, secure pickup codes, and quick ordering, the service eliminates wait times and streamlines the coffee-getting experience—making premium brews more accessible and convenient across campus.
Coffee Habits & Perceived Value
Survey results show that most students drink coffee at least twice a week and typically spend between $5–$7 per drink. While this aligns with premium coffee chains, 61.5% of respondents said price fairness depends on convenience and service. This highlights a demand for quick, customizable options that feel worth the cost.
Weekly Coffee Habit
Are Coffee Prices Fair?
How do you order coffee?
The Convenience Gap
Despite mobile ordering being available, 76.9% of students still choose to order at the counter, often due to unreliable tracking or slow app performance. As a result, 84.6% reported that getting coffee adds extra time to their commute. These insights reinforce the need for a service that’s fast, predictable, and built around student movement patterns.
Does getting coffee add time to your commute?
Wireframes
Our wireframes lay the foundation for the Rollin’ Joe experience by translating early sketches into clear, functional layouts. They focus on guiding the user through each step of the process—choosing between hot or cold drinks, customizing flavors and milk options, reviewing their order, and tracking their autonomous coffee delivery in real time. These screens prioritize simplicity, ease of navigation, and minimal friction, ensuring that students can place and retrieve their orders quickly. The wireframes set the structure for the final UI, establishing a seamless and intuitive user flow from start to finish.
App Flow
Pickup Screen Flow
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