Type of work: Passion Project
Date: December 2021
Our Crew is a sanitary pads company whose audience is younger kids who are just starting to use these products. It can be quite intimidating as a young person to stare at a large wall with things that you don't recognize. That is why I decided to give this company a more kid-friendly look. I wanted each level of absorption to be different characters so their young audience could easily recognize which type they need.