Type of work: Passion Project
Date: September 2022
Napur is a brand new Icelandic gin crafted with pure glacial water, arctic thyme, and juniper berries to create an amazing flavor. They wanted their brand to feel genuine and have a unique twist while staying true to their Norse heritage.
This brief spoke to me in more ways than one, and I went all in. I chose this shade because it is similar to the Arctic thyme that is used in making the gin. And the illustration represents the juniper berries. The pattern is symbolic of the traditional Norse flower design that was used throughout history.