Content | Bashful Designs

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Yankee's Outerwear

PROJECT OVERVIEW

Yankee’s Outerwear is an outdoor brand from Highlands, NC, inspired by the local landscape. It creates reliable gear made to last, with a classic style that feels at home in the mountains. Hand-drawn designs and natural colors reflect the Blue Ridge setting and highlight the brand’s focus on nature, exploration, and careful craftsmanship.

SERVICES PROVIDED

Brand Identity, Logo Design, Packaging, Illustration, Pattern Design, Retail Tag Design, Social Media Assets

PROJECT KEYWORDS

Adventurous, Rugged, Authentic, Timeless, Local, Wild, Bold, Durable, Explorer, Natural, Crafted, Heritage, Free-spirited, Gritty, Warm, Independent

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Shyann in Texas

For my page Shyann in Texas, I create lifestyle content that highlights local businesses, restaurants, coffee shops, and unique experiences throughout the San Marcos area. Through engaging short-form videos, I showcase everything from hidden gems to popular attractions, helping viewers discover new places while providing businesses with authentic, community-focused exposure. Each piece of content is crafted to feel natural, informative, and reflective of the local experience.

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Tacos y Tequila

For Tacos y Tequila, I developed social content focused on increasing foot traffic and showcasing menu highlights and promotions. Collaborating directly with the owners and management team, I ensured each piece of content reflected their vision while staying engaging and true to the restaurant’s personality.

Son’s Getaways

I managed content creation and social media for multiple properties under Son’s Getaways, including Son’s Rio Cibolo, Son’s Blue River Camp, Son’s River Ranch, Son’s Guadalupe, and Son’s Geronimo. I captured, edited, and published video content across Instagram, Facebook, and TikTok, ensuring each property maintained a consistent and engaging presence. I also handled community engagement by responding to comments and interacting with audiences to strengthen connection and visibility.

Texas Vinyl & Print

For Texas Vinyl & Print, I developed and managed social content to promote products and services to local businesses and makers. Through short-form video, I highlighted offerings like custom apparel, embroidery, screen printing, and DTF transfers, helping position the brand as a go-to resource in the community.